About us

Hammer Tackle is a well-known and popular carp fishing brand beyond Germany's borders. But how did this actually come about?


In March 2014, Daniel set off for the south of France. The goal was to spend a few days with Alexander at Lac de Carces, and later at the legendary Lac de St. Cassien.

It was on a rainy day when Daniel was sitting alone in his Brolly at the “Y" spot and he made his first thoughts and sketches for a waterproof fishing bag in a small, black notebook.


Once back in Germany, Daniel couldn't let the idea of ​​the bag go. And indeed: After a long search for suppliers, many setbacks, disappointing samples and a lot of costs and frustration, Daniel finally managed to hold a promising version of a waterproof fishing bag in his hands after just over a year.

The story of Hammer Tackle began a few months later, on August 17, 2015, with a single product that is still available today: the Hammer Dash size L. The first bags went over the virtual counter on the first day. Daniel's initial nervousness gave way to the feeling that he had really achieved something. And the feeling turned out to be true: after three months, all the bags from the first delivery had already been sold and many customers were already very happy!

Daniel Hammer & Alexander Kobler

Daniel and Alex met while fishing on a body of water in Germany in 2005 and have been friends ever since. Through regular contact and spending time together by the water, the friendship intensified over many years.

In November 2011 - during a session together at Lac de Charmes, the two of them fantasized about a joint (bait) company for the first time.

In December 2015 they shared the trade fair stand at the Carp Expo in Wallau. There Daniel sold the Hammer Dash publicly for the first time and Alexander celebrated the premiere of his book “Carp Gypsies”.

After many conversations about starting another company, the two of them decided at the beginning of 2018: Alex could simply join Hammer Tackle and contribute his talents.

In April of the same year, Hammer, Kobler GbR was founded and in the same year a product idea was to change the fishing bag market forever: The Hammer Dash HT. The solid and overlapping lid gave the bag 100% protection from rain, no matter how long it was exposed to the weather.

In the years that followed, there was hardly a passionate carp angler in Germany who didn't know Hammer Tackle and appreciated the qualities of the bags. The great success of Hammer Dash HT enabled Hammer Tackle to continue to grow and to enlarge and diversify the product portfolio.

What is important to us

Our personal aim is to be approachable and fair and that is exactly how we want you to experience the Hammer Tackle brand.

We don't want to sell you overpriced products in order to quickly earn a few euros and leave you frustrated and disappointed. We want our products to help you make your time on the water easier and more enjoyable. These include products that you can rely on.

And if, contrary to expectations, something doesn't turn out the way you imagine it, you can rely on us to be there for you and try to find a solution together with you. Our almost without exception good reviews on Trustpilot and the always very nice customer feedback show us that we are on the right track.

High-quality products at a fair price and proximity and accessibility for our customers is and remains our motivation - for which we invest a lot of passion. We thank you for your interest in the Hammer Tackle brand and are proud to be part of your passion with our products.

– Daniel Hammer & Alexander Kobler